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| | Dasani - Wikipedia, the free encyclopedia |
 | | Dasani is local tap water that has been purified by reverse osmosis, with selected minerals added to modify its taste, including salt, which is included to cause consumers to remain thirsty and drink more. | | | Dasani never made it to Ireland or Northern Ireland, as Coca-Cola Bottlers (Ulster) produce the Deep River Rock brand of water for sale in the island. | | | There are four common Dasani bottle sizes sold in Canada: 300 ml, 500 ml, 1 l, and 1.5 l. |
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http://en.wikipedia.org/wiki/Dasani
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| | BBC NEWS Business Coke recalls controversial water |
| | Dasani is the second biggest selling bottled water in the US Coca-Cola is to recall all bottles of its Dasani water in the UK, after levels of bromate were found to exceed legal levels. | | | Coca-Cola produces Dasani from mains water at a factory in Sidcup, Kent. | | | The UK limit for bromate in bottled and tap water is 10 parts per billion, while the Dasani samples had tested between 10 and 22 parts per billions, Reuters reported. |
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http://news.bbc.co.uk/1/hi/business/3550063.stm
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| | BBC NEWS UK Soft drink is purified tap water |
| | Dasani is the second biggest selling bottled water in the US "Tap water is pure, and that's the opinion of the drinking water inspectorate, which carries out three million checks a year." | | | It says the source for its new Dasani bottled water is the mains supply at its factory in Kent. | | | But the UK water industry is worried that the marketing of the product implies tap water is impure, which experts say is not the case. |
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http://news.bbc.co.uk/1/hi/uk/3523303.stm
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| | Blogcritics.org: Review: Dasani Water |
| | Dasani wasn't banned - there was a public outcry about the fact that we were quite literally being sold tap water in bottles (a friend of mine lives in the town where they bottled it, and said it tasted exactly like her kitchen tap water). | | | Dasani is nothing but local tap water boiled and run through filters by your local bottler. | | | Years later, bottled water has become one of my favorite drinks, and Dasani is the brand that I drink most often. |
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http://blogcritics.org/archives/2005/04/22/094503.php
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| | Coca-Cola's Dasani water found to contain alarming levels of cancer-causing chemicals |
| | Dasani, the tap water bottled by Coca-Cola and marketed as specially pure with a huge publicity campaign, was withdrawn from the market yesterday after impurities were found to have been introduced in the production process. | | | Last night it was withdrawing all 500,000 bottles of Dasani - sales of which had been expected to reach £35m in its first year - which had arrived on high-street shelves. | | | If you want to drink bottled water, shop for water that's bottled at the source, from natural springs, without any added ingredients. |
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http://www.newstarget.com/001028.html
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| | Dasani Water - The BevNET.com Review |
| | Dasani is filtered for purity, using state of the art treatment by reverse osmosis, and enhanced with minerals for a pure, fresh, taste. | | | Coca-Cola's Dasani is a mineral enhanced bottled water. | | | Unlike many other bottled waters which taste like plastic, Dasani has a clean and pure flavor that we found to be quite refreshing. |
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http://www.bevnet.com/reviews/dasani
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| | Review On Dasani Mineral Water by Ladysmom -- MouthShut.com |
| | At work we have the Dasani water in our Coke vending machine for 50 Cents and on those extremely hot days most of us will buy a couple of bottles and place them in the freezer of one of the refrigerators so we can have something really cold to drink throughout the day. | | | So the next time you are hot, thirsty and hungry try a bottle of Dasani. | | | I have found that I can buy the Dasani at my local Wal-Mart a whole lot cheaper than in the vending machine and much larger bottle too. |
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http://www.mouthshut.com/review/Dasani_Mineral_Water-7840-1.html
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| | USATODAY.com - Bottled water ads barely make a splash |
| | Dasani's ads try to build more identity with stronger content and an expanded market reach. | | | Another reason is that, while consumers have a taste for water, they don't seem to have the palate for water ads. | | | Healthy concerns: Ads depict Dasani bottled water as a healthy drink for people leading active lifestyles. |
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http://usatoday.com/money/advertising/adtrack/2001-10-08-ad-track-dasani.htm
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| | Guardian Unlimited The Guardian Coca-Cola withdraws bottled water from the UK |
| | Dasani - the biggest-selling bottled water brand in the United States - was launched here amid a blaze of publicity earlier this month as "one of the purest waters around". | | | But the FSA launched an investigation into the labelling claim after it emerged that Dasani is sourced from mains water. | | | Coca-Cola stressed there was no health risk from drinking bottles of Dasani. |
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http://www.guardian.co.uk/uk_news/story/0,3604,1173707,00.html
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| | Coke Pulls Water From UK Shelves - CBS News |
| | Coca-Cola is pulling five million bottles of Dasani drinking water off UK shelves after it was revealed that the product tasted no different than tap water. | | | According to a company Web site, "To create Dasani, Coca Cola bottlers start with the local water supply which is then filtered for purity using a state-of-the-art process called reverse osmosis. | | | The agency said bromate is found in tap water and other bottled waters, but at legal levels. |
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http://www.cbsnews.com/stories/2004/03/03/world/main603712.shtml
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| | CBC News: Coca-Cola pulls Dasani launch in Europe |
| | Dasani, launched in January in the U.K. at a budgeted cost of 7 million pounds, is tap water, bottled after purification, a process not unusual in the bottled water industry. | | | TORONTO - Coca-Cola Co. (NYSE:KO)is postponing the introduction of its controversial Dasani bottled water in France and Germany and shelving the relaunch of Dasani in the U.K. The move comes one week after it recalled in Britain 500,000 bottles of Dasani over health concerns. | | | The bromate is thought to have been introduced accidentally in the process of adding minerals to the water. |
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http://www.cbc.ca/stories/2004/03/24/business/coke040324
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| | Coca-Cola - Press Center - Press Release |
| | The new DASANI Lemon and DASANI Raspberry are two of the flavors of water beverages most preferred by consumers.3 DASANI Lemon and DASANI Raspberry are naturally flavored and lightly sweetened with Splenda® to provide a water alternative without calories or carbohydrates. | | | The line extension takes DASANI into the flavored water beverage segment, which is growing faster than any other segment in the $11 billion U.S. bottled water and water beverage category. | | | DASANI products are sold in supermarkets, convenience and other retail stores. |
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http://www2.coca-cola.com/presscenter/nr_20050128_americas_dasani_flavors.html
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| | Introducing Dasani – the water with added, er, protein The Register |
| | Coca Cola is to be applauded for introducing enhanced water in the form of Dasani - a "cool, vibrant, refreshingly blue" improvement on the original. | | | Well, Coca Cola's Dasani now gives you more: no calories, fat or sodium, that's true, but it does appear to have a secret ingredient which would appeal to the Claire Swire market. | | | This certainly affirms Coca Cola's claim that Dasani is "vitally refreshing and abundantly available" and that you should "enjoy it at home, at the gym, at work and in between" because it's a "way of everyday life". |
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http://www.theregister.co.uk/2004/03/11/introducing_dasani_the_water
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| | CNN.com - Coke 'pure' water claim questioned - Mar. 4, 2004 |
| | Coca-Cola is being investigated by British officials over its use of the word 'pure' on bottles of Dasani water. | | | Dasani's labels say it is "pure, still water." | | | But tap water suppliers maintain that what comes out of the water mains is perfectly fine to drink -- and good value compared with Dasani, which sells for up to 95 pence ($1.74) for a 500 ml bottle. |
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http://www.cnn.com/2004/WORLD/europe/03/03/coke.water
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| | Coca-cola's Dasani : Fresh water? - Above Top Secret Conspiracy Community |
| | Dasani has a taste because they (Coca-Cola) do add certain minerals to give it a distinct flavor and some of those minerals are very important for your body. | | | Of course, but Dasani is probably the only bottled water that actually tells you where it comes from (it's all tap, they don't say that literally) and how it's filtered and that they add the minerals to it. | | | Coca-Cola doesn't claim Dasani to be anything more than it is: Pure filtered water using the reverse osmosis process with added minerals for taste and for your body (not their exact tagline, but close). |
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http://www.abovetopsecret.com/forum/thread35869/pg3
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| | Business Wire: DASANI Brings NCAA Men's Basketball Tournament Sideline Experience to Fans; DASANI Connects with ... |
| | DASANI, the number-two bottled water brand in the U.S., helps people to be their most vital selves and supports every water drinker's goal of living their best life. | | | Through a state-of-the-art process called reverse-osmosis, DASANI bottled is purified and enhanced with minerals for a pure, fresh taste. | | | In addition to the day-long festivities, DASANI will host a special cooking competition featuring top NCAA coaches and local chefs. |
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http://www.findarticles.com/p/articles/mi_m0EIN/is_2004_March_31/ai_114792935
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| | CNN.com - Coke shuts tap on Dasani in UK - Mar 25, 2004 |
| | Dasani has been tremendously successful in the United States, where it ranks second in the bottled water market. | | | British limits for bromate, a non-metallic salt, in bottled and tap waters are 10 parts per billion, a Coca-Cola spokesman told Reuters, and the Dasani samples had tested at between "borderline" (about 10) and 22 parts per billion. | | | In announcing its decision Tuesday not to re-introduce Dasani in Britain for now, Coca-Cola also said it also "decided to postpone the introduction of the Dasani brand in France and Germany, as the timing is no longer considered optimal." |
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http://www.cnn.com/2004/WORLD/europe/03/25/uk.dasani
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| | Coke pulls Dasani from UK shelves MetaFilter |
| | March 20, 2004 2:11 PM Coca Cola pulls Dasani from UK shelves after it is found to contain Bromate, a highly carcinogenic derivative of Bromide. | | | Dasani tastes like rainwater, and I enjoy drinking it the same way I do any other beverage. | | | If there is bromide in dasani, there is bromide in tap water too, so either way you're fucked. |
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http://www.metafilter.com/mefi/31908
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| | Bloomberg.com: U.K. |
| | Dasani is sold in 20 countries, Coca-Cola said. | | | Coca-Cola started recalling all 500,000 bottles of Dasani on the U.K. market today, and expects the withdrawal to be as much as 85 percent complete within 24 hours. | | | He said the U.K.'s Food Standards Agency found no health issue with the bottled water. |
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http://quote.bloomberg.com/apps/news?pid=10000102&sid=avRhlUuljtlY&refer=uk
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| | Coca-Cola Expands Fast-Growing Dasani Flavors Line |
| | Dasani products are sold in supermarkets, convenience and other retail stores. | | | Along with the new flavor, Dasani Strawberry will debut new Dasani label package graphics to reinforce the "Fresh Taste" brand positioning. | | | Like the other flavors, Dasani Strawberry will be available nationwide in 20-oz. |
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http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/10-05-2005/0004160291&EDATE=
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| | Troubled waters keep Coke's Dasani off French shelves csmonitor.com |
| | Coca-Cola recognized that: The water for its Dasani bottles in France would have come from a spring in neighboring Belgium, unlike the treated tap water in Americans' Dasani bottles. | | | First, it was discovered that Dasani, marketed as "pure, still water" and sold for 95 pence ($1.74) a half liter, was simply a treated version of tap water from Sidcup (a bedroom community southeast of London), for which local residents pay a nickel. | | | Of the 17 bottled waters at my supermarket, only one does not advertise itself as being natural mineral water or spring water. |
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http://www.csmonitor.com/2004/0326/p07s01-woeu.htm
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| | Wordlab: 03/01/2004 - 03/31/2004: The Free Business Resource for Naming and Branding |
| | Notwithstanding the recent admission by Coca-Cola that the water inside the Dasani bottle is tap water, there is absolutely no truth to the rumor that the name is an abbreviation of DA SANITATION PLANT where it comes from. | | | In naming DASANI, we wanted the word on the outside of our bottle to reflect the essence of the water inside. | | | We wrote about the Mars Rover and Dasani on this blog, although we failed to notice the branding tie-in. |
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http://www.wordlab.com/2004_03_01_archive.cfm
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| | Dasani is crisp - with no salmon - AdJab |
| | Dasani is crisp - with no salmon - AdJab | | | There are four ads (which can all be seen here by clicking on "TV Ads" in the navbar) that feature actors in animal suits, all talking about how the Dasani water is "crisp." That word is used over and over again in the spots, which don't only compare Dasani to water from the spring. | | | Over at ThirdWay, David Vinjamuri says he doesn't like the new Dasani bottled water ad featuring a furry creature, namely a bear in the woods. |
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http://www.adjab.com/2005/05/03/dasani-is-crisp-with-no-salmon
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| | Dasani Essays |
| | Dasani is purified, non-carbonated water enhanced with minerals for a pure, fresh taste. | | | This makes bottled water a convenient way to help ensure that enough water is consumed at home, work or wherever a person may be. | | | Water, water everywhere but here’s Dasani to drink. |
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http://www.houseofessays.com/viewpaper/19510.html
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| | Dasani is really tap water: [Archive] - BeyondUnreal Forums |
| | The last bottle of Dasani I ever had was in 1999, and it tasted minerally and effin gross. | | | 2nd Mar 2004, 02:32 AM The first bottle of Dasani I ever had was in 1999, and it tasted minerally and effin gross. | | | 1st Mar 2004, 10:37 PM The first bottle of Dasani I ever had was in 1999, and it tasted minerally and effin gross. |
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http://forums.beyondunreal.com/archive/index.php/t-128585
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| | CorpWatch : UK: Coca-Cola Admits Dasani is Tap Water |
| | The complaint, now being dealt with by the local authorities where Dasani is bottled in Sidcup, east London, hinges on the charge that the marketing implies that tap water is 'impure'. | | | As a market for bottled water, the UK is relatively immature. | | | Figures from independent beverage research company Canadean show that at least two out of every five bottles of water sold around the world are, like Dasani, "purified" waters, rather than "source" waters which originate from a spring. |
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http://www.corpwatch.org/article.php?id=10229
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| | Dasani? - MousePad |
| | They have been selling Dasani water at WDW for several years now, I assume as part of the overall drink contract with Coke. | | | Along with the change of water brand also came a new price...water is now $2.75 per bottle in ODV. | | | Location: Tustin, CA I thought they had had the Dasani water for awhile now (I am probably wrong) but I noticed the new bottles last night. |
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http://mousepad.mouseplanet.com/showthread.php?t=8795
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| | dasani Auctions LampTalk.com Shopping |
| | Dasani Water T shirt Coca Cola shirts XL Coke | | | Barbie Food Kitchen Little Size Dasani Water Bottle | | | Classic Dasani Water Logo Italian Gold Charm COK039 |
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http://www.lamptalk.com/shop/dasani.html
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| | Bloomberg.com: Top Worldwide |
| | Dasani is sold in 20 countries, though not in Europe, where Alexander Allan is Coca-Cola& chief operating officer. | | | The global market for bottled water is worth about $46 billion and has grown by an average 11 percent over the last three years, according to Danone's annual report. | | | Coca-Cola Shelves Dasani Debut in Europe After Recall (Update4) |
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http://quote.bloomberg.com/apps/news?pid=10000087&sid=a9Aisbs7DsFU&refer=top_world_news
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| | Coke Announces Dasani Water |
| | Coke will introduce Dasani in several light blue PET packages: 20-oz single-serve and 6-packs; 1-liter; 1.5-liter. | | | But industry executive says it's now "unclear" whether Coke plans different package in future for bottled water. | | | Source says 1-liter and 1.5-liter will also use bolt bottle design. |
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http://www.beverage-digest.com/editorial/990219.html
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| | Anomaly Breaks First Dasani Work |
| | The premise behind the 30-second spots was based on the idea that people choose their bottled water based on taste, a concept that developed as Anomaly was redesigning the packaging for Dasani last fall. | | | NEW YORK Anomaly's first work for Coca-Cola's Dasani breaks this week and includes four spots directed by Wes Anderson showing people in animal suits discussing the benefits of drinking the bottled water. | | | If I gave my dog a bottle of Dasani, he'd be like 'Oh my god.'" |
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http://adweek.com/aw/creative/article_display.jsp?vnu_content_id=1000838047
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| | TIME Europe Magazine: Message in a Bottle -- Mar. 15, 2004 |
| | But Coca-Cola's plan for Dasani rests not on tickling a universal tastebud, but with regional variations of both branding and flavor. | | | It uses a "reverse osmosis" filtering technique to strip the water to molecular H2O before adding a cocktail of minerals to impart the flavor. | | | The company's other purified waters, such as Bonaqua, a big seller in Central and Eastern Europe, Germany and Spain, are prepared the same way. |
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http://www.time.com/time/europe/magazine/article/0,13005,901040315-598483,00.html
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| | theplainjane.com - mary and dasani water (i was duped) |
| | The purified water is then enhanced with a special blend of minerals for a pure, fresh taste. | | | Here it is, cut and pasted in their own words! | | | Q: Where does the water for DASANI come from? |
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http://www.theplainjane.com/index.php?option=com_content&task=view&id=13&Itemid=2
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| | Technorati Tag: Dasani |
| | The only drink that was worse to me was milk. | | | I lost $2.00 a while back trying to buy a bottle of water... | | | A tag is like a subject or category. |
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http://www.technorati.com/tags/Dasani
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| | Brandweek: Dasani Reaches Out to Women via 'Fantasy' - advertising campaign - Brief Article |
| | The ad, which was first produced last year but only recently began airing on WNBA telecasts per the brand's female-skewing target, uses a sepia-hued blue-and-white execution that reflects the bottle's clear blue color and the tagline, "Life simplified." | | | Pulling a spot out of the closet, Coca-Cola is turning up the heat in the bottled water category with a $15 million TV push behind its Dasani brand. | | | The Dasani ad, said sources, is just the initial spot in a campaign that will "evolve" around the secondary tag, "Replenish the Source Within," with new executions expected to head into rotation throughout the summer. |
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http://www.findarticles.com/p/articles/mi_m0BDW/is_23_41/ai_62918947
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| | Dasani Water |
| | Dasani is purified water enhanced with minerals for a pure, fresh taste. | | | Make your mouth water with Dasani — for an entire year! | | | As basic as breathing, Dasani quenches your thirst simply and deliciously. |
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http://www.encoreconnect.com/event/catalog/main.php?g2_view=core:ShowItem&g2_itemId=302
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| | Dasani: Masters of Advertising |
| | You may be interested to know that DASANI is purified water with minerals added for taste. | | | How do you sell a "food" item that has 0g all the way down its nutrition facts? | | | I thought the advertising of Dasani is quite a bit misleading, so I thought I'd help out the nice folks, pro boner. |
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http://www.andkon.com/stuf/dasani
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| | Dasani |
| | Dasani is a very beautiful, feminine, and leggy filly, who has a sweet personality, and an adorable face. | | | She is a lot like her full sister, Daphne, but I think she is put together a little bit better. | | | Some lucky person will end up owning this beauty! |
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http://www.brookstonefarms.com/Dasani.html
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