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| | Gerard Adriaan Heineken - Wikipedia, the free encyclopedia |
 | | In 1864 he decided to purchase the brewery 'Den Hoyberg.' Here he started to brew a new beer. |  | | At that time of Gerard Adriaan Heineken's death, the brewery had grown to become one of the largest and most important breweries in the Netherlands. |  | | Gerard Adriaan's emphasis on quality was soon rewarded with Heineken beer winning important international prizes. |
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http://en.wikipedia.org/wiki/Gerard_Adriaan_Heineken
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| | [No title] |
 | | Heineken's Bierbrouwerij Maatschappij N.V. (Heineken Breweries or HBM) is incorporated. |  | | The Surabaya brewery becomes 'Heineken's Indonesian Brewery Company'. |  | | Official inauguration by Prince Bernhard of the Netherlands of the distillery (with grain-alcohol roasting house) in Zoetermeer. |
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http://www.heinekeninternational.com/pages/article/s2/12230000000050-13660000000012/history.aspx
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| | Michael Jackson's Beer Hunter - Mr Heineken dies |
 | | Freddy Heineken drank such a beer, preferably in a studenty "brown cafe" called Hoppe, not far from the site of his forbears' "Haystack" brewery, in the heart of Amsterdam. |  | | Busch, Carlsberg and Heineken all trace their origins to the mid 1800s, and all are best known for golden lagers that are distant derivations of that first made by the Czechs in the city of Pilsen in 1842. |  | | Heineken was brewed in Java when the German occupation of The Netherlands cut off supplies. |
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http://www.beerhunter.com/documents/19133-001643.html
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| | Heineken |
 | | Heineken is the most international brewery group in the world - the leading beer exporter, and the second largest brewer overall. |  | | Like Heineken, Amstel - now the No. 2 in Europe - is a pilsner beer. |  | | Heineken can be found in 170 countries, Amstel in 80 countries and Murphy's Stout in 65 countries. |
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http://www.vintners.com/Pages/Forms/Brewery.html
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| | Brian's Belly - The Beer Belly: Heineken Special Dark |
 | | Heineken, in general, is one of my imported "fall-back" beers... |  | | Heineken prescribes not less than 10,000 hectoliters of Heineken beer to the fair-goers. |  | | The Heineken website has a rather extensive timeline of what the brewery has been doing oh, these 400 years... |
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http://www.briansbelly.com/beerbelly/heinekendark.shtml
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| | Heineken at beer Collections |
 | | Heineken's history began in the late 1800's with the purchase of a nearly 300-year-old Haystack Brewery that had been established in 1592. |  | | At that time, beer drinking had long been in decline in the Netherlands. |  | | Three generations later, through continual improvement and innovation, Heineken has developed into the producer of Europe's favourite beer and has become the most international brewer in the world. |
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http://www.beercollections.com/Breweries-Europe/Heineken.htm
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| | Boston.com / Business / Heineken to introduce 'Heineken Light' |
 | | According to Heineken, light beers made up 47 percent of the U.S. beer market in 2004, up from 44 percent in 2000. |  | | Heineken NV said Friday it will introduce a low-calorie, low-carbohydrate beer branded with the Heineken name in the United States, hoping to gain more of a growing segment within a stable market. |  | | Heineken executives said the new beer would help the company "capture an ever-growing share of the premium import segment of the U.S. beer market." |
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http://www.boston.com/business/articles/2005/03/11/heineken_to_introduce_heineken_light
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| | Heineken will test-market new beer in Valley |
 | | Heineken's only other light beer is Amstel Light, which has a fuller flavor that appeals to drinkers of imported beer, Glaser said. |  | | "But that's where the demand is. Heineken has a good name and they're known for upscale imported beer. |  | | This isn't the first time the Phoenix area has been used as a test market for beer or beer packaging. |
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http://www.azcentral.com/community/scottsdale/articles/0614sr-heinekenlight14Z8.html
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| | AAF College Connection: Heineken PSA Competition |
 | | Heineken USA Inc., the nation’s larger beer importer, is a subsidiary of Heineken International (Netherlands), which is the world’s most international brewer. |  | | Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Dark; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew. |  | | Heineken USA is also the exclusive USA importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. |
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http://www.aaf.org/college/Heineken/heinekenindex.htm
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| | BW Online September 8, 2003 Heineken |
 | | Paulaner, a wheat beer Heineken picked up in Bavaria, is finding a market in the U.S. And in one of globalization's ironies, Amstel Bright, a light-tasting lager brewed in the Dutch colony of Curaçao, is being exported to the Netherlands, Amstel's birthplace. |  | | "Heineken is for professionals -- in beer," says a voice-over. |  | | There, Heineken beer and its sister brand, Amstel Light, which together have about 22% of the import market, are under attack from an ever-growing constellation of imports and malt-based drinks such as Smirnoff Ice and Sky Blue. |
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http://www.businessweek.com/magazine/content/03_36/b3848012_mz044.htm
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| | BBC NEWS Business Heineken to buy Russian beer firm |
 | | Heineken forecasts that the Russian beer market will grow by 5.5% to more than 89 million hectolitres in 2005. |  | | Heineken, which agreed earlier this year to start brewing Guinness in St. Petersburg, is not alone in looking to emerging markets for future growth. |  | | Patra is based in Yekaterinburg, Russia's third-biggest city which accounts for 17% of the country's beer market. |
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http://news.bbc.co.uk/2/hi/business/4520401.stm
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| | Freddy Heineken in TutorGig Encyclopedia |
 | | Freddy Heineken married Lucille Cummins, an American from a Kentucky family of bourbon whiskey distillers. |  | | 'Alfred H. (Freddy) Heineken' (November 4, 1923 - January 3 2002) was a major stock holder and president of Heineken, the beer brewery bought in 1864 by his grandfather Gerard Adriaan Heineken in Amsterdam, Netherlands. |  | | By the time of his resignation as chairman of the board in 1989 he had turned Heineken from a brand that was famous in the Netherlands to a brand that was famous world wide. |
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http://www.tutorgig.com/ed/Freddy_Heineken
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| | Heineken Alfred Henry Switzerland |
 | | Today, Heineken is the world's most well-known beer, distributed in over 170 countries. |  | | The name of the richest man in the Netherlands is known the world over: Heineken. |  | | He started out selling door-to-door for the breweries that his grandfather had founded in 1863. |
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http://switzerland.isyours.com/e/celebrities/bios/148.html
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| | brandchannel.com Interbrew Heineken Brand Strategy brands brand branding news |
 | | Heineken’s overall strategy is “to have a mainstream beer that can be a local beer such as Amstel.” |  | | As stated by their spokeswoman, Manel Vrijenhoek, “Heineken is consistent in branding itself internationally as a premium brand, while maintaining a specialties portfolio,” including the well known Murphy& (a Belgian beer). |  | | Both Interbrew and Heineken pointed out that brewing is a relatively fragmented market, with the top four brewers accounting for 22% of global beer volume five years ago and about 28% today (as compared to packaged goods at 70-80%, and spirits at over 40%). |
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http://www.brandchannel.com/features_effect.asp?pf_id=62
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| | Heineken |
 | | It is Russia's third-largest brewer, with 10 breweries spread across the vast country. |  | | In 2004, the EU fined Heineken and French food and beverage maker Groupe Danone SA 2.5 million euros for illegally controlling the French beer market. |  | | Ruys said there was no connection between the alleged price fixing and falls in the price of beer in Dutch supermarkets and cafes in the past two years. |
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http://www.cbc.ca/cp/business/050907/b090724.html
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| | Heineken USA Brews New Network Upgrade - Siemon |
 | | All U.S. Heineken beers are brewed and bottled in the Netherlands and shipped via sea to various demand points in the United States. |  | | Heineken Inc., headquartered in the Netherlands, is the second largest brewer in the world. |  | | When you think of quality imported beer, one name comes to mind - Heineken. |
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http://www.siemon.com/us/company/case_studies/heineken.asp
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| | ABC News: Heineken Buys Stake in Chinese Brewery |
 | | Heineken APB, its venture with Fraser and Neave Singapore-based maker of Tiger Beer also makes Heineken brand beer in Shanghai for sale in China. |  | | Heineken has investments in other Chinese brewers: Guangdong Brewery Holdings Ltd. and Kingway Brewery Holdings. |  | | Heineken is vying with other big international brewers for market share, especially in fast-growing areas like Jiangsu, one of China's wealthiest provinces. |
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http://abcnews.go.com/Business/wireStory?id=631471
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| | Heineken Switzerland - Chur - the city of liquid gold |
 | | For Heineken Switzerland, the renovation of its 38-year old brew house in Chur into one of the most modern breweries in Europe allowed for an enormously sustainable handling of energy and environmental resources, a higher brewing capacity and fully automated processes (from malt delivery up to the cooling of the wort). |  | | This liquid gold - better known as beer - is brewed by Heineken Switzerland in one of Europe’s most modern brew houses. |  | | It is justifiable to insist that Heineken Switzerland’s heart beats loudest in Chur, as the brew house is the core of the company. |
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http://www.heinekenswitzerland.com/press/articles/tcm_12-9226.jsp
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| | USATODAY.com - Heineken appoints new CEO to try to revive sales |
 | | Heineken is one of the top brewers pondering a bid for Colombia's biggest brewer, Bavaria, but with a price tag of around $6 billion including debt, analysts wonder how Heineken can afford it and still leave the family in control. |  | | While Heineken's rivals SABMiller and InBev have changed the face of the world brewing industry with the former's acquisition of Miller in 2002 and the latter's AmBev buy in 2004, the Dutch brewer has been limited to smaller deals due to the Heineken family's grip on the company. |  | | Heineken's biggest acquisition to date is Austria's Brau Union, or BBAG, in 2003 for 1.9 billion euros. |
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http://www.usatoday.com/money/industries/food/2005-04-12-heineken-ceo_x.htm?csp=34
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| | HEINEKEN |
 | | Heineken is characterised by a fresh, fruity aroma stemming from the yeast (Heineken "A" yeast) and an agreeable, not too intense bitterness, which makes it easy to drink. |  | | To achieve this position, Heineken has always focused on strict control of its recipe and brewing process. |  | | Packaging: 33 cl bottle; 33 cl can; 30 litre keg; 6-bottle top pack wrap |
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http://www.royalunibrew.com/Default.aspx?ID=250
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| | Oligopoly Watch |
 | | In addition, Heineken will have a number two position in Croatia, a strong regional foothold in the Czech Republic and a valuable export position in the remaining other three countries of the region (Serbia, Montenegro, Slovenia, and Bosnia-Herzegovina). |  | | Where twenty years ago each country, and almost each region of each country, had its own distinct brewing tradition with one or more independent firms, more and more that industry is being consolidated, just as in the American market. |  | | In fact Heineken’s competitors for the takeover were other beer giants: SABMiller (South Africa/US), Carlsberg (Denmark) and Scottish and Newcastle (UK). |
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http://www.oligopolywatch.com/2003/05/04.html
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| | Heineken USA Teams Up With Connecticut State Police for Holiday Responsible Consumption Campaign |
 | | Among other distinctions, Heineken was the first brewer in the world to place a responsibility message on all of its bottles and cans. |  | | Heineken USA and its 470 distributors across the country are firmly committed to promoting responsible consumption of beverage alcohol. |  | | A reminder: DON'T MAKE US YOUR DESIGNATED DRIVER." About Heineken USA Heineken USA Inc., the nation's largest beer importer, is a subsidiary of Heineken International (Netherlands), which is the world's most international brewer. |
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http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/12-12-2005/0004232405&EDATE=
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| | KBS Collection: Heineken |
 | | From samantha, from: samantha heineken is a very very nice beer. |  | | From banshee, banshee@hawaii.com Heineken (that is made in Greece) SUKKZ I think the water here is not good for brewery. |  | | From Roger, flashh@total.net Heineken is a nice light pils style beer to appeal to all and at anytime, not one of the worlds greatest beers but one of the best selling |
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http://tuoppi.oulu.fi/kbs-bin/readbeer?Nr=923
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| | Heineken International |
 | | Heineken, which traces its roots to 1864, is one of the world’s leading international brewers. |  | | Available in almost every country on the planet, Heineken is the most valuable international beer brand. |  | | Discover more about the Heineken company on this |
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http://www.heinekeninternational.com
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| | projo.com Subterranean Homepage News |
 | | Finally, Heineken stoops to enter the light beer market, testing Heineken Light in four U.S. cities. |  | | Old Heineken tastes thicker, heavier than "Light." To the Heineken fan who does not like Miller Lite at all, it's the best of the light beers, but... |  | | To the regular Lite drinker, the taste was disturbingly bitter at first, recalling what she remembers of the days when she drank real beer and didn't gain an ounce, but she got used to it. |
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http://www.beloblog.com/ProJo_Blogs/shenews/archives/2005/07/heineken_light.html
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| | CSP Information Group CSP Daily News / Magazine Heineken Shines a LightExpected to extend light version of flagship ... |
 | | While cannibalization of the original Heineken and Amstel Light is likely, wholesalers said they are confident a lighter Heineken will add incremental volume to the brewery. |  | | Consultants say Heineken will have to be careful not to steal volume from its Amstel Light brand, the No. 1 imported light beer in the |  | | The move by the Dutch company shows how eager brewers are to target the light beer market, a major source of growth in the maturing |
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http://www.cspnet.com/ME2/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications::Article&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=ABF3C610D9E445B89614249C1B85FFAD
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| | Urban Legends Reference Pages: Hurricane Katrina (Heineken Beer) |
 | | Advertisement for Heineken beer employs New Orleans "looter" imagery. |  | | Familiar advertisements are commonly used as platforms for humor, as exemplified by the take-off on a print advertisement for Heineken brand beer displayed above. |  | | It isn't a real advertisement, but a spoof that plays on the brouhaha over media portrayals of looters in New Orleans in the immediate aftermath of Hurricane Katrina, and on the stereotype of blacks' eschewing (or being unable to afford) "regular" alcohol such as beer in favor of cheap malt liquor brands such as |
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http://www.snopes.com/katrina/humor/heineken.asp
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| | Online Extra: Heineken: One Brew, Many Countries |
 | | For Heineken, which is one of the most recognized brands around the world, such advertising is a big part of creating a consistent identity globally. |  | | That's becoming even more important because Heineken's more-affluent-than-average customers travel and encounter the beer in varied countries. |  | | Then he joins his friends, who are all holding bottles of Heineken and shivering. |
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http://www.businessweek.com/magazine/content/05_31/b3945109.htm
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| | Heineken USA Chief Marketer Resigns |
 | | According to a statement from Heineken USA CEO Frans van der Minne, "Steve's arrival at Heineken USA in 1995 was the beginning of our real success in growing our brands nationally and making us 'all about the beer'. |  | | He appropriately identified the 'sweet spot' for Heineken, and led the growth of our business in the specialty import segment." |  | | Under Steve's direction, our brands developed a positioning in the U.S. beer market that our competition envied. |
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http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1000920413
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| | KNAW > The Heineken Prizes > Background |
 | | Dr Alfred H. Heineken, the former head of the world-renowned Dutch brewing company Heineken and founder of the Dr H.P. Heineken Foundation and the Alfred Heineken Fondsen Foundation, died on 3 January 2002, at the age of 78. |  | | He held a Ph.D. in chemistry, was President of the Heineken breweries and a talented pianist. |  | | The tradition began with the establishment in 1963 of the Dr Heineken Foundation, named after the company's second director and son of the company's founder. |
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http://www.knaw.nl/heinekenprizes/background.html
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| | Heineken USA Names CEO |
 | | Heineken USA is also the exclusive domestic importer for the Tecate, Dos Equis, Sol, Carta Blanca and Bohemia brands from Femsa Cerveza of Mexico. |  | | Client brands include Heineken Lager, Heineken Dark, Amstel Light and Buckler non-alcoholic brew. |  | | About two-thirds of that budget was spent on the namesake brand. |
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http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1000901234
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| | desktop-fun - Heineken |
 | | Shows a Heineken bottle and glass on your desktop that refills by itself |  | | Drink it slowly and enjoy the fresh taste of your virtual Heineken |  | | Click the bottle to open it and fill the glass. |
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http://www.desktop-fun.net/modules.php?name=News&file=article&sid=45
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| | Is Enron Funny Yet? By Rob Walker |
 | | In 2000 other investigations were initiated in France, The Netherlands and Italy. |  | | This statement of objections contains an alleged violation of the competition rules by Heineken and Carlsberg in the Dutch and Danish market. |  | | The inquiry is aimed at an alleged violation of the competition rules by Heineken and Carlsberg regarding the Dutch and Danish market. |
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http://www.slate.com/id/2075745
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| | Team Heineken Lacrosse |
 | | Heineken and Amstel Light are the official beers of Team Heineken. |  | | Special thanks to owner Steve Roop and the rest of his staff. |
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http://www.heinekenlacrosse.com/sponsors.htm
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| | THE NETHERLANDS: Heineken advances on three fronts : Beverage News & Comment |
 | | The Dutch brewing group, Heineken, has continued its recent acquisition spree with the purchase of a 50% stake in the Irsa, the company which controls the Chilean brewer, CCU. |  | | Heinken also announced that it had sold its 15% holding in the Argentinean brewer, Quilmes, and had acquired a 68.8% controlling stake in Karlovacka Pivovara, the second largest brewer in Croatia, from Southern Breweries Establishment, which is 50%-owned by CCU. |  | | THE NETHERLANDS: Heineken advances on three fronts : Beverage News & Comment |
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http://www.just-drinks.com/news_detail.asp?art=18724&app=1
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| | StrawberryFrog Is Awarded Additional Work for Heineken - New York Times |
 | | Heineken, the Dutch brewer, has expanded its worldwide agency roster by adding StrawberryFrog, a fast-growing independent creative shop. |  | | Start your 14-day free trial of TimesSelect now. |  | | The decision expands Heineken's relationship with StrawberryFrog, which was recently hired to create a campaign centered on the brewer's sponsorship of a major soccer tournament, the UEFA Cup. |
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http://www.nytimes.com/2005/08/25/business/media/25addes.html?ex=1282622400&en=a186e6a976e6e00f&ei=5088&partner=rssnyt&emc=rss
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| | Avenue Vine: Heineken Profits Down |
 | | The company said that sales of Heineken beer in the premium segment grew by 3% to 9.7m hl. |  | | Heineken said it has launched its Premium Light Lager into test-markets, and the national roll out is expected to take place in the first half of 2006. |  | | In the US, sales volume excluding distribution of the Femsa brands, decreased by 2.5%. |
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http://www.avenuevine.com/movabletype/archives/000286.html
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| | Mensactivism.org Heineken |
 | | Geo writes "I watched the new advertisement of the beer named "Heineken" and it shows an actress of the film "Matrix reloaded" kicking a man because he touched her back. |  | | I think you should see that ad." You might be able to catch this at Ifilm if you're lucky. |
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http://www.mensactivism.org/article.pl?sid=03/05/20/143225&mode=threaded
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| | WITH CALLOUS DISREGARD |
 | | This did not suit them because their music marketing plans include a 60-city tour of alternative rock artists this coming summer under the Red Star name that has nothing to do with benefiting “urban” musicians and everything to do with selling beer. |  | | However Heineken is using my company name as their own without consideration or compensation. |  | | I proposed they use the name “Heineken's Red Sounds” instead, and only release one or two urban CDs per year with the proper acknowledgment on all CD packages that their Heineken Red Star entity was a nonprofit organization. |
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http://cursor.org/stories/callousdisregard.htm
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| | Real.com Heineken Music Downloads |
 | | Inside a specially marked Heineken 12-pack (Keg Cans or Bottles). |  | | Look on the inside of the 12-pack box. |  | | The Heineken Head-II-Head Trivia Game is open only to legal residents of the 50 United States (excluding residents of California, Texas, Virginia and Kentucky) and District of Columbia, 21 years of age and older as of May 1, 2005. |
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http://ramhurl.real.com/showcase/musicstore_promos/heineken/faq_00.htm
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| | KNAW > The Heineken Prizes |
 | | On Friday 1 October 2004 His Royal Highness Prince Willem-Alexander of the Netherlands presented the 2004 Heineken Prizes in a special session of the Academy at the Beurs van Berlage Building in Amsterdam. |  | | The sixth Heineken Prize, the A.H. Heineken Prize for Art, is awarded every two years to an artist living and working in the Netherlands. |  | | The Heineken Prizes are awarded biennially to five outstanding international scientists and scholars, and one highly talented Dutch visual artist. |
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http://www.knaw.nl/heinekenprizes
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| | Heineken Nintendo Sweepstakes |
 | | YOU MUST BE 21 YEARS OF AGE OR To enter the Heineken® and Nintendo GameCubeTM Football Sweepstakes, log on to www.heineken.com and fill out the online entry form. |  | | Federal, state and local laws and regulations apply. |  | | RELEASE OF LIABILITY/PUBLICITY: Winners consent to the use of their names, photographs or likenesses for publicity or advertising purposes without further compensation where permitted by law. |
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http://us.heineken.com/gamecube/terms.asp
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| | Clients |
 | | Heineken, the official beer for the 2005 GRAMMYs, staffed up to the biggest music event of the year. |  | | With results beating industry average (see Case Study), MaAfee is making news and driving sales! |  | | Earthlink tapped none other than Olympic star Misty May to promote its online services. |
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http://www.oddcast.com/home/clients/clients.php
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| | Heineken Regatta - Home |
 | | The 26th St.Maarten Heineken Regatta was again a great success. |  | | The dates for the 27th edition of the St.Maarten Heineken Regatta are set for: |  | | Those who didn’t quite make it to watch the sun rise over the Caribbean Sea missed the glorious sight of the birth of a new day, but in the full measure of time those stayabeds proved to have the last laugh. |
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http://www.heinekenregatta.com
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