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 New Coke - Wikipedia, the free encyclopedia
Public reaction to the change was devastating, and the new cola quickly entered the pantheon of major marketing flops.
He proved that the next year when Diet Coke broke a longstanding company tradition that the brand would not be diluted and that no other product would also be called Coca-Cola.
Diet Coke was a runaway success, quickly becoming the fourth most popular soft drink in America, and eventually displacing 7-Up as the third.
http://en.wikipedia.org/wiki/New_Coke   (3190 words)

  
 Urban Legends Reference Pages: Cokelore (Knew Coke)
Diet Coke was stripped of its artificial sweeteners, and high fructose corn syrup was added in their place.
Against all expectations, Classic Coke began outselling New Coke, and to everyone's surprise it kept gaining in popularity until it had reclaimed the sugar cola crown from Pepsi in early 1986.
Those who'd liked New Coke (but wouldn't, one would suppose, be caught dead drinking it due to all the bad feelings associated with the beverage) gravitated to Diet Coke, the product that tasted most like what they really wanted.
http://www.snopes.com/cokelore/newcoke.asp   (2122 words)

  
 Diet Coke - Wikipedia, the free encyclopedia
The controversial New Coke, introduced in 1985, used a version of the Diet Coke recipe that contained sugar and had a slightly different balance of ingredients.
Diet Coke or Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company.
Diet Coke is the third-largest brand at the company, and the fourth most-popular carbonated soft drink in the world;
http://en.wikipedia.org/wiki/Diet_Coke   (775 words)

  
 [No title]
Pepsi's flagship brand might be Number-One, but Coke was still rolling in more dough.
Coke's lead in the cola market was tenuous at best.
One Hollywood producer rented a $1,200 wine cellar to hold his 100 cases of Old Coke.
http://members.lycos.co.uk/thomassheils/newcoke.htm   (3575 words)

  
 The Historical Present
Coca Cola Light The European version of Diet Coke - slight variations from country to country based on food regulations, water quality and fidelity to syrup to water ratio account for taste variations, but this is largely Diet Coke with a different name to conform to local food labelling laws.
Diet Coke with Splenda - You can spot it on shelves by the yellow bit in the label and the blue caps - this is a late to market response to those Diet Coke drinkers and Atkins dieters who wanted a Splenda sweetened soda.
Coca Cola Zero - Sweetened with aspartame and acesulfame potassium., the reason this is different than Diet Coke is Coca Cola Zero is a sugar free version of the Classic Coke formulation.
http://leslie.harpold.com/presents/000696demystifying_diet_cokes.html   (402 words)

  
 New Coke versus Old Coke
Given the billions of dollars that cola companies spend persuading consumers that the cola's image is an important part of the taste experience, blind taste tests may simply be irrelevant.
Coca-Cola executives and many others in the soft drink industry remain convinced that cola drinkers prefer the taste of new Coke, even while they remain fiercely loyal to old Coke and Pepsi--a loyalty due perhaps more to advertising campaigns than to taste.
In 1985, after 99 years with essentially the same taste, Coca-Cola decided to switch to a new, high-fructose corn syrmp, to make Coke taste sweeter and smoother--more like its arch rival, Pepsi.
http://www.lhs.logan.k12.ut.us/~jsmart/cokedoc.htm   (386 words)

  
 New Coke and other marketing fiascoes - U.S. News - MSNBC.com
New Coke thus joined rabbit jerky, clear beer and the eight-track tape in the pantheon of marketing goofs, products that seemed like good ideas at the time.
A Hollywood producer, giving an old vintage its proper respect, reportedly rented a wine cellar to hold 100 cases of the old Coke.
Pepsi-Cola got its own cola comeuppance when Crystal Pepsi, a clear version of its trademark brand, fizzled in the stores, as roundly dismissed by consumers as New Coke was five years earlier.
http://www.msnbc.msn.com/id/7209828   (875 words)

  
 McDonald's offers new low-carb Coke - Jun. 11, 2004
According to Coke, the new cola has about half the carbohydrates, calories and sugar of regular cola.
The company said it's sampling the new drink from Friday through Sunday at participating locations where customers will be offered either a free C2 with any purchase or a 12 ounce can of C2 with the purchase of a McDonald's extra value meal.
NEW YORK (CNN/Money) - McDonald's Corp., the No.1 fast-food chain that's been on a mission to its revamp its image, said it will offer Coca-Cola's new low-carb "C2" cola in a limited number of its restaurants.
http://money.cnn.com/2004/06/11/news/fortune500/mcdonalds_coke?cnn=yes   (382 words)

  
 Fool.com: Coke's New "New Coke" [Motley Fool Take] July 15, 2004
Still, Diet Coke is the only one of the top-six-selling soft drinks to gain market share over the past four years.
Outgoing president Steve Heyer has also said C2 will "never" be offered in a 2-liter bottle, a heavily discounted package for bottlers.
Archrival PepsiCo (NYSE: PEP) was able to capitalize on the marketing blunder and steal market share, even supplanting Big Red for awhile as the No. 1 soft drink maker.
http://www.fool.com/News/mft/2004/mft04071536.htm   (481 words)

  
 Coke's Incredible New Math
Coke will put gouge gages in vending machines, so to get their stock out of the cellar.
If Coke changes the formula to remove aspartame the world will heal and the surge of hatred and vengeance by the disabled and bereaved shall certainly destroy Coca Cola.
At the Invester Inn, otherwise known as the Coca Cola Company, CEO Douglass Ivester figured it was a fine idea.
http://www.worldnewsstand.net/health/coca_cola.htm   (1681 words)

  
 Coca-Cola - Heritage - Cokelore
When the taste change was announced, some consumers panicked, filling their basements with cases of Coke®.
Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink, and spawning consumer angst the likes of which no business has ever seen.
Later, the name of the new taste of
http://www2.coca-cola.com/heritage/cokelore_newcoke.html   (884 words)

  
 World Of Coke: Coke is a High Temperature Fuel
Coke is a fuel with few impurities and a high carbon content and it is used when purity and high carbon content is desired.
Coke, similar to gasoline in that it can produce very high temperatures from relatively small physical volumes may find new uses outside industrial settings at the consumer level.
This process was not put into practice, however, until 1642, when coke was used for roasting malt in Derbyshire.
http://www.ustimes.com/WorldOfCoke   (817 words)

  
 Coke to launch new no-calorie drink - Food Inc. - MSNBC.com
Aspartame is a key ingredient in Diet Coke, but a spokesman for the Atlanta-based company said Coca-Cola Zero will have a unique taste.
There are also several different varieties of Diet Coke, including the recently announced rollout of Diet Coke sweetened with Splenda.
Officials at both companies have said they believe consumers are increasingly interested in variety and they are not worried about market confusion by all the different drinks.
http://www.msnbc.msn.com/id/7257920   (366 words)

  
 Urban Legends Reference Pages: Cokelore (Killer Sperm)
The warm well-shaken Coke became an effervescent spermicidal douche, with the traditional (at that time) six-ounce bottle providing what was deemed to be just the right amount for one application.
Nwoha, P.U. "The Immobilization of All Spermatozoa in Vitro by Bitter Lemon Drink and the Effect of Alkaline pH."
No documentation of the soft drink's spermicidal capabilities was found, so
http://www.snopes.com/cokelore/sperm.asp   (1223 words)

  
 Stitzer Tells Bottlers: 'Enhanced' 7UP Is 'Not New Coke.'
New packaging graphics -- super-imposing lemon/lime image over 7UP's traditional red dot, plus adding yellow outline to splash design -- debut no later than 1/26/98.
Tagline: "Crisp, Clear Refreshing Taste." Mike McGrath, COO of DPSU's Cadbury Beverages/7UP unit, says revamped 7UP "not a taste change, not new, not sweeter...
Stitzer Tells Bottlers: 'Enhanced' 7UP Is 'Not New Coke.' Brock: 'Uncared For' 7UP 'Is Back.'
http://www.beverage-digest.com/editorial/970919a.html   (944 words)

  
 New coke to blend coffee and coke
"The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006"
A friend of mine actually works at a testing center, and I was able to try BlaK out, and I liked it alot, and I hate most coffee.
i remember when they made coke with lemon.
http://digg.com/links/New_coke_to_blend_coffee_and_coke   (1014 words)

  
 The Christian Science Monitor csmonitor.com
(New Coke used high-fructose corn syrup instead of cane sugar.) This was sure to leave Pepsi in the dust.
The new formula had been a winner in more than 200,000 blind taste tests, and it was cheaper to make than the old beverage.
But when New Coke was introduced to the world on April 23, 1985, it bombed.
http://csmonitor.com/cgi-bin/durableRedirect.pl?/durable/1998/10/08/p9s3.htm   (240 words)

  
 New Coke/Coke II - Reviews on RateItAll
It was like Diet Coke with corn syrup substituted for the aspartame.
Myself, I kinda liked New Coke's taste better than the Coca Cola Classic.
Now In: RateItAll.com » WebLists » Travel, Food, & Culture » Drinks »; Discontinued Soft Drinks »; New Coke/Coke II New Coke/Coke II Related: Soft Drinks
http://www.rateitall.com/i-34414-new-cokecoke-ii.aspx   (338 words)

  
 Killer Coke
Plus, the company has been on the hot seat in recent years as consumers have focused attention on the nutritional values of sugared snacks, Coke's impact on the environment and its high-profile racial discrimination lawsuit, he said.
Polar Beverages, New England, U.S. Santa Cruz Organic Spritzers and Juices United States
Coca Cola," By Erwin Ambo S. Delilan, May 3, 2006
http://www.killercoke.org   (4369 words)

  
 AskTog: OS X, a First Look
If, as implied by the verbiage on the Apple site, people are to be offered a mere echo of the power of Apple’s traditional Finder as some kind of sop, Apple could find itself losing critical market share to Windows.
Coca-cola whipped up a sweeter, less complex version of Coke, then tried it out in similar taste tests.
OS X makes good use of mouseovers, one of the more popular features of weblications.
http://www.asktog.com/columns/034OSX-FirstLook.html   (4490 words)

  
 CNN Interactive: Video Almanac - 1985
Live Aid sizzles and new Coke fizzles, while a deadly earthquake rocks Mexico City.
Eventually the company is forced to bring back the old flavor.
The Coca-Cola Co. locks the top-secret recipe in an Atlanta bank vault, vowing never to use it again.
http://www.cnn.com/resources/video.almanac/1985   (306 words)

  
 Bruce Bartlett on Prescription-Drug Plan and New Coke on NRO Financial
It decided to get rid of its classic cola drink and replace it with something sweeter called New Coke.
Republicans have made a similar screw-up in adding a prescription-drug benefit to Medicare.
But when consumers found out that they would lose the Coke they had loved for 100 years, there was a vast outcry and the company was forced to dump New Coke and bring back the old formula.
http://www.nationalreview.com/nrof_bartlett/bartlett200407210910.asp   (976 words)

  
 New Coke To Return
Diet Coke, which had an entirely new formula, and did not use Saskra, was gaining popularity for its taste alone, not because it was a diet drink.
Thanks to the U.S. Government's spraying of Columbian farms to kill Coca plantations, Saskra is now extinct.
If you read the ingredients of Coca-Cola, you will see "natural flavors." What they are is Coke's trade secret.
http://www.uncoveror.com/newcoke.htm   (564 words)

  
 How about Vanilla Coke? - Apr. 1, 2002
Report says soft drink maker secretly formulates a new flavored cola, which is due within months.
But New Coke quickly fizzled, and the company returned to its original recipe, reintroducing it as Classic Coke.
It had more success with its Cherry Coke, which was also launched in 1985.
http://money.cnn.com/2002/04/01/news/companies/coke   (336 words)

  
 The Great Coca-Cola Conspiracy
What they did do was bring back the original recipe, but with (significantly cheaper) corn syrup instead of sugar.
In Europe, Coke is still made with real sugar.
But since Classic Coke tasted passably similar to old Coke, people just assumed it was the same, since no one had had any in so long.
http://www.obscure.org/~bob/stuff/coke.html   (270 words)

  
 Coke: The New Nike
Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures within its red-and-white swoosh.
Meanwhile, the university campaign continues to grow internationally, with three colleges in Ireland, one in Italy, and one in Canada joining the boycott.
The 51,000-student Rutgers University in New Jersey recently held a public hearing at which student after student stood up to demand cancellation of the university's ten-year, $10 million exclusive beverages contact.
http://www.thenation.com/doc/20050411/blanding   (1272 words)

  
 New Coke Order
Maggiore added that there have been ''very few instances'' when Coke has had to demand a makegood, because her agency is ''very on top of where our ads are placed,'' and ''magazines are very accommodating.''
Christine Maggiore, Coca-Cola's print media buyer, confirmed to the Voice that her client has a ''very specific'' policy on ad positioning, though shesaid its details were ''not something I can divulge.'' The company has a $1.6 billion annual advertising budget, though most of that does not go to print.
You may also wish to visit the advanced search page or the archives page.
http://www.fair.org/articles/coke.html   (321 words)

  
 New coke plant may not materialize
The new plant was to operate next to Shenango's existing coke operation, which employs 200, produces 360,000 tons of coke annually and has a history of air pollution violations dating from the late 1980s.
Shenango has invested millions in pollution controls that, until recently, were ineffective.
The new $100 million Neville Island coke plant proposed by Shenango Inc. is in trouble and might never be built because of financial problems facing its Australian partner-to-be in the controversial venture.
http://www.post-gazette.com/regionstate/19991005coke5.asp   (384 words)

  
 BW Online March 1, 2004 Coke: Wooing The TiVo Generation
"They're an old company trying to be a new company -- that's going to take some time."
Coke has a lot riding on Heyer's grand experiment because its marketing has seriously stumbled in recent years.
The idea is that instead of bombarding consumers with hard-sell ads that they're going to tune out anyway, the brand will do better if it subtly infiltrates their daily routines.
http://www.businessweek.com/magazine/content/04_09/b3872088.htm   (1126 words)

  
 The New Coke Fiasco - Market Research Lessons to be Learnt
After only 87 days the company responded to the public's demands and re-introduced the original Coke formula.
Before Coca-Cola launched 'New Coke' they had invested US$4,000,000 in market research and undertook 200,000 blind taste tests.
These blind taste tests were the basis of the launch of 'New Coke' in 1985.
http://www.buildingbrands.com/didyouknow/08_new_coke.shtml   (270 words)

  
 AlterNet: WireTap: Coke: The New Nike
Even when it is in your own personal best interest ie: to know what you are putting in your body, people still support these companies.
Coke’s opponents especially a labor-financed group known as the Campaign to Stop Killer Coke — want the company to step in to protect workers in Colombia and to change the environmental practices of its plants in India.
Officials at institutions that have relationships of various kinds with Coke — especially extensive “pouring rights” deals in which Coke provides all beverages on a campus or athletics sponsorship arrangements — say those arrangements make the charges against the company the institutions' problem, too.
http://www.alternet.org/wiretap/22033   (1617 words)

  
 Uhde Wins Contract to Build 2 New Coke Ovens for Masteel
Each of the two coke oven batteries will produce some 3,000 tonnes of coke a day from around 4,200 tonnes of coal and comprise 70 large-capacity coke ovens with a chamber height of 7.6 m.
The first coke oven battery is due to come on-stream in November 2006, followed by the second in February 2007.
Uhde Wins Contract to Build 2 New Coke Ovens for Masteel
http://www.azom.com/details.asp?newsID=3970   (1974 words)

  
 USA for Africa: Relive 1985-1986
"New" Coke is poorly received, and the company soon reintroduces the original, "Classic" beverage.
Fox offers 10 hours of prime time programming a week.
By 1985, 68% of all American households (60 million) had cable television service, while 88% of those subscribed to a pay cable service like HBO or Showtime.
http://www.usaforafrica.org/relive/index.htm   (297 words)

  
 New Coke - Habbox Forum
theres a new coke and ive neva been in it can any1 tell me wat its like???
Habbox Forum > Games > Online Games > Coke Music
http://www.habboxforum.com/showthread.php?goto=lastpost&t=17232   (140 words)

  
 P - F-Secure Computer Virus Information Pages: Sober.P
The foundation's programs and interests fall into the following areas: science and technology, standard of living and economic performance, education and
News and information for intellectual property practitioners, courtesy of William F. Heinze.
NewJour: P. Last Update: Thu Dec 08 15:00:02 2005 922 message on this page.
http://list-of-carbohydrates.onlineinfosource.com/?q=list-of-carbohydrates-p...   (200 words)

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