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| | Seagram - Wikipedia, the free encyclopedia |
 | | The company was well prepared for the end of Prohibition in 1933 with an ample stock of aged whiskeys ready to sell to the newly opened American market, and prospered accordingly. |  | | Noted brand names owned by Seagram included Chivas Regal whisky and Tropicana fruit juice, today owned by Pernod Ricard and Pepsico, Inc., respectively. |  | | However, it is not strictly correct to say, as is often done, that Sam Bronfman founded Seagram, since the Seagram name itself pre-dated the company he founded. |
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http://en.wikipedia.org/wiki/Seagram
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| | Business Wire: Seagram Europe & Africa promotes executives. @ HighBeam Research |
 | | Seagram's distilled spirits, wines, fruit juices, coolers and mixers are sold in more than 150 countries and territories. |  | | Seagram Europe & Africa, based in London, is a division of The Seagram Spirits And Wine Group. |  | | Marotti led the development of Seagram Italia to the position of the leading spirits and wine imports company in Italy. |
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http://www.highbeam.com/library/doc0.asp?docid=1G1:17417265&refid=ink_tptd_g1
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| | Seagrams VIOLATES the Ban on Booze Broadcasts * David Icke E-Magazine Mind Control Archives |
 | | Seagrams wants new drinkers to consider hard liquor as just as good an option as the public conceives beer and wine to be now. |  | | Seagrams objects to the advantage that beer and wine companies get when hard liquor is banned from T.V. One of the big issues that surfaced in this debate is whether alcohol commercials target people who are under age. |  | | In response to the beer and wine industry's recent rises, Seagrams liquor company has taken the offensive. |
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http://www.davidicke.net/mindcontrol/subliminal/sub092700b.html
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| | GARY WILL: Waterloo City Tour -- The Seagram Lands |
 | | The Seagram plant, which evolved from a flour mill and distillery established in 1857, was shut down in 1992. |  | | The City of Waterloo purchased the museum and other Seagram properties for $4 million and was planning a $240 million redevelopment of this site and Waterloo Town Square until everyone sobered up and realized that the money to pay for it wasn't there. |  | | And rest assured, if the efforts that have gone in to making The Seagram Museum what it is today can be bottled and sold throughout the city, the sky's the limit in terms of what potential effect its presence here holds for us. |
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http://www.garywill.com/waterloo/seagram.htm
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| | Seagram raises a toast to Bollywood |
 | | Seagram has so far maintained a tony image in the Indian market, with its premium scotch whiskey brands such as `Blenders Pride' and `100 Pipers' being sold in the upper-end of the market through advertisements which highlight a sophisticated style of living. |  | | Seagram also imports its international scotch whiskey brands, `Chivas Reagal' and `Glenlivet' into India. |  | | For the first time, Seagram has decided to associate one of its brands with Bollywood kitsch. |
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http://www.expressindia.com/fe/daily/19990616/fle16083.html
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| | Bronfman out of Seagram race- - Sep. 8, 2000 |
 | | Seagram's spirits and wine business has been valued at more than $7 billion. |  | | Bronfman's younger brother and Seagram CEO Edgar Bronfman said earlier this summer that the prospects of the liquor business staying in the family were "between very long shots and very, very, very long shots." |  | | NEW YORK (CNNfn) - Seagram co-Chairman Charles Bronfman has dropped out of the bidding war for the company's spirits and wine business even as entertainment and media conglomerate accelerated its efforts to sell the operation, a source close to the situation told CNNfn.com Friday. |
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http://money.cnn.com/2000/09/08/deals/seagram
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| | Seagram History - Products |
 | | To celebrate the acquisition of the company, Seagram distilled a new whisky called Seagram's 1883 (later labelled No. |  | | When the gin was finished it was turned over to Seagram's for distribution and sale across the country. |  | | In 1964 Joseph E. Seagram and Sons announced that the Waterloo plant had been chosen to manufacture the world's most famous brand of London Dry Gin. |
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http://www.city.waterloo.on.ca/SeagramCollection/history/products.html
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| | Seagram to raise a toast to India- The Economic Times |
 | | The decision by Seagram has been prompted by the pace at which wine consumption is growing here. |  | | Currently, it does not have plans to acquire vineyards, but will be collecting grapes from farmers for crushing. |  | | Half a dozen MNC spirit and wine majors are waiting in the wings to start wine production in India. |
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http://economictimes.indiatimes.com/articleshow/1195121.cms
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| | Compare Prices and Read Reviews on Seagram's Extra Dry Gin at Epinions.com |
 | | Seagram is one of the largest and best- known beverage companies, with product line that includes liquor, coolers, and other products. |  | | The taste of these fruits is already there, in the gin, so it makes sense that this liquor mixes so well with these fruits in their pure form. |  | | Joseph E. Seagram founded his namesake company in Canada back in the mid 19th century and began immediate production of liquor. |
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http://www.epinions.com/content_150769733252
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| | Drinks companies ally to bid on Seagram |
 | | Seagram is one of the last prizes available to liquor companies as they combine to cut costs and focus on top-shelf liquors amid slowing demand. |  | | The plant, which also produces Seagram's 7 and Seagram's Extra Dry Gin, was purchased by Seagram in 1933, weeks before Prohibition ended. |  | | The Montreal-based Seagram's liquor and wine unit will provide an instant boost to sales and profit to its buyer. |
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http://www.enquirer.com/editions/2000/08/19/fin_drinks_companies.html
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| | Wired News: Seagram in Merger with Vivendi |
 | | Seagram's history in wine and spirits stretches back to 1924 when family patriarch, Samuel Bronfman, formed a distillers company in Canada's central province of Manitoba. |  | | Analysts say the only other serious contender for the Seagram business would be Pernod-Ricard with its Ricard and Pernod aniseed spirits, Jameson Irish whiskey and Wild Turkey bourbon. |  | | An irascible, driven man, Russian-born Sam Bronfman skirted liquor laws during the U.S. prohibition to turn Seagram into a distiller of marquee brands such as Chivas Regal whiskey. |
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http://www.wired.com/news/print/0,1294,37005,00.html
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| | Ken Auletta :: Articles - Rising Son |
 | | In all, by 1992 Seagram had sold twenty-three American brands, including Wolfschmidt vodka, Ronrico rum, Calvert whiskey, and the Leroux line of cordials. |  | | When Edgar, Jr., started at Seagram, the company had three basic businesses--spirits, wine, and nonalcoholic beverages. |  | | The morning of May 3rd was shared with the managers of such brands as Chivas Regal and Glenlivet Scotch, Martell cognac, Crown Royal whiskey, Meyers rum, Perrier-Jouet and Mumm champagnes, Absolut vodka (Seagram markets and distributes it worldwide), Sterling Vineyards, and Tropicana beverages. |
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http://www.kenauletta.com/risingson.html
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| | Seagram sale worries employees |
 | | Besides the Lawrenceburg distillery, which dates from 1847, (the Distillers Since 1857&; on the side of the plant refers to the birth of its Canadian parent), Seagram's also owns a distillery in Gimli, Manitoba, and the plant in Lawrenceburg, which distills bourbon. |  | | Seagram has sold the brand in North America, Continental Europe and major Latin American and Asian markets under license from Sweden's V&S Vin & Sprit AB since 1994. |  | | LAWRENCEBURG Employees of the Joseph E. Seagram & Sons distillery here are waiting and worrying about what the impending sale of the 153-year-old distilling company will mean for them. |
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http://www.enquirer.com/editions/2000/06/20/fin_seagram_sale_worries.html
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| | The Seagram Chateau |
 | | Seagram Chateau and Estate Wines Company brings an international portfolio of wines to a quality conscious U.S. marketplace eager for enjoyment and a taste of the good life. |  | | The Seagram Chateau and Estate Wines Company is the American fine wine division of Joseph E. Seagram and Sons, Inc. Seagram owns and farms thousands of acres of prime vineyards throughout the world, with properties, estates and facilities in Calistoga, Rutherford, Monterey, Bordeaux, Oporto, and Jerez. |  | | For a complete library of Seagram Chateau and Estate Wines Company brands visit www.aboutwines.com. |
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http://wineandhospitalityjobs.com/seagram_chateau.htm
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| | The Hindu Business Line : Seagram identifies 5 core brands to build spirits biz |
 | | SEAGRAM, part of the French drinks giant Groupe Pernod Ricard, has identified five core brands to build its spirits business in one of the world's fastest expanding markets. |  | | The company, the only transnational entity to make the cut in the mainstream domestic liquor market, will rely on its local whiskies Royal Stag, Imperial Blue and Blenders Pride, and lifestyle brands such as Chivas Regal and 100 Pipers scotch whiskies to scale up operations in the country. |  | | Mr Basu, who looks after the IMFL business, said some of the company's more recent introductions such as Amigoz Rum and Three Kings Brandy would be treated as tactical or filler brands in future. |
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http://www.thehindubusinessline.com/2005/03/31/stories/2005033102180400.htm
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| | Seagram sells champagne - Jun. 25, 1999 |
 | | Mumm is the third-largest selling champagne, but marketing faltered under Seagram, according to analysts. |  | | French luxury goods company LVMH has done particularly well with its premium labels, Moet and Chandon, which makes Dom Perignon, and Veuve Clicquot. |  | | As part of the agreement, expected to close in July, Seagram will retain its sparkling wine business in California and Latin America. |
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http://money.cnn.com/1999/06/25/deals/seagram
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| | Stereophile: Seagram Buys PolyGram |
 | | Despite its world dominance, London-based PolyGram, which owns the Motown and Mercury labels, is in last place among the major labels in US sales, according to Patrick Reilly of the Wall Street Journal. |  | | Three years ago, Seagram bought Universal (then known as MCA) for $5.7 billion. |  | | The Dutch company manufactures electronics for the consumer, medical, scientific, and engineering markets, and has long operated its own mostly-classical music label. |
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http://www.stereophile.com/news/10176
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| | Diageo PLC and Pernod Ricard S.A. |
 | | Captain Morgan Original Spiced Rum is a gold rum flavored with vanilla and spices, and Parrot Bay is a light rum flavored with coconut. |  | | Its Seagram Wine and Spirits business is the second-largest seller of rum in the United States, marketing its products under brand names including Captain Morgan Original Spiced Rum and Captain Morgan's Parrot Bay. |  | | FTC Authorizes Suit to Block Joint Acquisition of Seagram Spirits and Wine by Diageo PLC and Pernod Ricard S.A. Seagram and Diageo are Number Two and Three Rum Sellers Nationwide |
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http://www.ftc.gov/opa/2001/10/diageo.htm
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| | Edgar Bronfman Senior: Bringing the Seagram Holocaust to Ukraine |
 | | The luxurious Seagram's store, loaded with alcohol bottles, is in the city center of the Ukrainian capital. |  | | Next door is located the "almost always empty-shelved Produckty food store" with "customers who have been waiting their turn for hours." Would it not be better and more humanitarian for the Bronfmans to fill those empty shelves with food for hungry people instead of offering them miniature bottles of alcohol delicacies? |  | | It is now well-positioned to exploit what Hollywood calls "synergy" to make its brands as well known as Hollywood itself. |
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http://www.ukar.org/bronfm13.html
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| | Seagram History - The Plant - Timeline |
 | | Seagram began to concentrate on the distilling and exporting aspect of his business, gaining an international reputation for producing quality whiskies. |  | | Under the Bronfman's leadership, Distillers Corporation - Seagrams Limited became the world's largest producer of spirits. |  | | The name of the company changed to Seagram and Roos. |
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http://www.city.waterloo.on.ca/SeagramCollection/history/plant_timeline.html
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| | Deal Time at Seagram (int'l edition) |
 | | In Bronfman's view, Seagram was at a disadvantage not only because of its size but because of its strategic imbalance, being heavily weighted toward content (particularly music) and away from distribution (particularly television). |  | | Sam'' that he simply assumed Charles never aspired to running Seagram. |  | | Vivendi is roughly three times Seagram's size, but the critical difference between the two is that Vivendi is management-dominated, and Seagram is still a family company writ large. |
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http://www.businessweek.com/2000/00_26/b3687039.htm
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| | TRADE VENEZUELA: LICORERIAS UNIDAS (SEAGRAM) |
 | | This industrial spirits powerhouse currently produces whisky, vodka, gin, brandy, liqueurs. |  | | LICORERIAS UNIDAS, S.A. was incorporated in 1959 in Lara State to supply the local market with high quality spirits. |  | | Seagram -one of the leading spirits producing and marketing firms in the world-was the major partner in this venture and brought its know-how and technical support into the local upstart. |
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http://www.trade-venezuela.com/SEAGENG.HTM
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| | Wines and spirits: alcoholic drinks - Pernod Ricard |
 | | Discover the company's brands such as Chivas Regal, Ricard, Martell, Jacob's Creek, Seagram's Gin, Jameson, Pastis 51, Havana Club, Clan Campbell, The Glenlivet...: wines and spirits by pernod ricard. |  | | All about: spirits, wines, alcoholic drinks, Pernod Ricard, alcoholic beverages, brands, Chivas Regal, Ricard, Martell, Jacobs Creek, Seagrams Gin, Jameson, Pastis 51, Havana Club, Clan Campbell, Ramazzotti, The Glenlivet, Wild Turkey, Royal Salute, Bushmills, Olmeca, Wyborowa, wine spirits, operators, wine production, spirits production. |  | | Discover the company, its brands of alcoholic drinks (Chivas Regal, Ricard, Martell, Jacobs Creek, Seagrams Gin, Jameson, Pastis 51, Havana Club, Clan Campbell, Ramazzotti, The Glenlivet) and financial information |
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http://www.seagram.com
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| | GE Food Alert Campaign Center - Headlines |
 | | Jennifer Crowl, a spokesperson for the company in New York was cited as saying no spirits and wines made by Seagram contain GM organisms, adding, "We're not really thinking they will in the future." |  | | But after checking, Crowl said the company does not disclose information about its ingredients or buying practices. |  | | Seagram, one of the world's largest distillers, has, according to this story, changed its mind on genetically modified grain, and because of consumer concerns about GM food, Seagram buyers told seed suppliers in December the company will not buy genetically modified corn in 2000. |
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http://www.gefoodalert.org/News/news.cfm?News_ID=1561
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| | Badger West Wine & Spirits - Seagram's Smooth |
 | | Crisp in nature and classic to Seagram’s quality, this unique adult beverage is infused with citrus flavors creating a dry, smooth finish which distinguishes it from the competition. |  | | Badger West Wine & Spirits - Seagram's Smooth |  | | It stands up alone or on the rocks. |
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http://www.badgerwest.com/seagramsmooth.shtml
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| | [No title] |
 | | Seagram was a small Canadian distiller and distributor of distilled spirits and it derived enormous benefits from prohibition (1919 to 1933) when it became a major suppl i er of liquor to the United States. |  | | In 1928 he acquired the Joseph Seagram Company, (Seagram) which was incorporated in Canada in that year. |  | | You may also find the news releases in the DuPont web page particularly useful. |
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http://www.csun.edu/~hfact004/DuPont.doc
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| | Vivendi: chronology |
 | | 1999 Seagram sells Mumm and Cie and Champagne Perrier-Jouët to HMTF for €293.5m |  | | 1997 Seagram buys remaining 50% of USA network from Viacom for US$1.7bn |  | | 1978 Seagram buys Glenlivet and wine and spirits division of Dalgety Australia |
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http://www.ketupa.net/vivendi2.htm
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| | Seagram Launches Holiday Campaign |
 | | The $8.1 billion deal for Vivendi Universal (Quote, Chart) to sell Seagram Spirits and Wine Group to Pernod Ricard and Diageo closed today, after U.S. anti-trust authorities gave the nod earlier this week. |  | | The group produces and markets brands like Chivas Regal, The Glenlivet Scotch Whiskies, Crown Royal, and Seagram's Extra Dry Gin. |  | | Fresh from the closing of its acquisition by France's Pernod Ricard and Britain's Diageo, Seagram Spirits and Wine Group is launching a new online campaign, aimed at boosting consumption of its products during the holidays. |
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http://www.clickz.com/news/article.php/12_944751
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| | Seagram History |
 | | For many, the Seagram plant was "the place" to secure a good paying job, and a place of work where you were treated "just like family". |  | | The Seagram Company had a long-standing tradition in Waterloo, Ontario. |  | | "Integrity, Craftsmanship, Tradition"; this distinctive motto was used by the Seagram Company to distinguish its corporate image from the 1930s to the 1990s. |
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http://www.city.waterloo.on.ca/SeagramCollection/history
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| | Seagram bought for $30 billion - 06/21/00 |
 | | Seagram's liquor business, built up over three generations in the Bronfman family, will be sold off. |  | | Seagram has also been moving beyond its roots as a liquor company under the guidance of Edgar Bronfman Jr., grandson of the company's founder. |  | | It also completes the transformation of Seagram from distiller to media player, providing distribution channels for its films and music. |
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http://www.detnews.com/2000/business/0006/21/b03-78779.htm
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| | Seagram Building New York by Mies van der Rohe |
 | | The building's external faces are given their character by the quality of the materials used - the tinted glass and the bronze 'I-beams' applied all the way up the building. |  | | The Seagram Building is the first bronze-colored skyscraper. |  | | Much copied but not matched, the Seagram Building is generally recognized as the finest example of skyscrapers in the International Style. |
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http://www.galinsky.com/buildings/seagram
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| | *****SEAGRAM***** |
 | | (5) ==Don't Stop== by Seagram and Spice 1. |  | | SEAGRAM's Souls On Ice features Seagram, Scarface, Spice 1 and Yukmouth. |  | | (14) ==Where Do We Go From Here== by Seagram. |
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http://thor.prohosting.com/~bayrap/seagram-albums.htm
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| | Vivendi in talks to acquire Seagram for $37 billion - Jun. 14, 2000 |
 | | Merger partners have no taste for Seagram's liquor - Apr. 17, 2000 |  | | In the event of a takeover, Vivendi might recoup some of its outlay by selling Seagram's spirits and beverages and amusement park divisions. |  | | "Seagram is a good combination with Vivendi, which has Canal Plus, a large Internet business, advertising holdings and is one of the largest computer games companies in the world," he said. |
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http://money.cnn.com/2000/06/14/worldbiz/vivendi_seagram
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| | TheStreet.com: No Sea Change at Seagram |
 | | Two other Universal films, American Pie and October Sky, also are expected to do well this spring. |  | | They say Seagram paid too much for PolyGram, the Dutch music conglomerate that Seagram bought for $10 billion last year in an effort to create a worldwide music powerhouse. |  | | Gotham, which manages about $45 million, bought Seagram in the low 20s in October, sold in the 30s and now has shorted the stock. |
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http://www.thestreet.com/stocks/media/684822.html
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| | Welcome to the History of the Seagram Plant in Waterloo |
 | | Welcome to the History of the Seagram Plant in Waterloo |  | | The content of this website is adapted from an exhibition originally produced by the former Seagram Museum in 1996. |  | | This is the story of Canadian whisky as it relates to the Seagram plant in Waterloo, Ontario. |
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http://www.city.waterloo.on.ca/SeagramCollection/index2.html
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| | Edgar Bronfman Senior: Vivendi absorbing Seagram is inconceivable |
 | | The compensate-me-for-past-wrongs movement is so popular, however, that it is hard to imagine that the liquor industry will be able to avoid being targeted in its turn. |  | | After acquiring Seagram, the very name "Vivendi" created out of a root meaning "life" would begin to seem disingenuous. |  | | As Seagram's own overriding value is to make money without regard to the swath of destruction that it leaves behind, it is hard to imagine how Vivendi will be able to swallow Seagram without suffering ethical indigestion afterward. |
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http://www.ukar.org/bronfm14.html
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| | New This Month in U.S. Museums |
 | | JavaScript is disabled within your browser, several site items like the menu will not show up correctly. |  | | Mies van der Rohe and Philip Johnson with the Model of the Seagram Building |
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http://www.artnet.com/magazine/news/newthismonth/ntm2-1-27.asp
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| | E-Commerce News: News: Vivendi, Seagram and Canal+ To Merge |
 | | The companies say that Vivendi Universal will provide content, e-services, and e-commerce. |  | | The deal also calls for Vivendi to assume $7 billion of debt along with Seagram's assets, but will likely be erased through the sale of Seagram's beverage business, which includes Chivas Regal whiskey and Absolut vodka. |  | | Seagram's representatives will include three members of the Bronfman family, which owns 23 percent of Seagram and two independent directors from the company's existing board. |
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http://www.ecommercetimes.com/story/3601.html
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| | Colombia accuses Pernod, Diageo, Seagram of illegal sales channels |
 | | It said the suit, filed in US District Court for the eastern district of New York, named Pernod Ricard S.A., Pernod Ricard USA LLC, Diageo North America Incorporated, United Distillers Manufacturing Incorporated, Diageo PLC and Seagram Export Sales Company Incorporated. |  | | PARIS (AFP) - The government of Colombia and several of the country's regional authorities have filed suit in US federal court charging drinks groups Pernod Ricard, Diageo and Seagram with selling their products through illegal chanels, Pernod said in a statement. |  | | World's major economies call for stable oil prices, free trade |
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http://www.turkishpress.com/news.asp?ID=33203
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| | Seagram Building - Wikipedia, the free encyclopedia |
 | | The Seagram Building is a skyscraper in New York City. |  | | The Seagram building (and virtually all large buildings of the time) was built of a steel frame, from which non-structural glass walls were hung. |  | | It was designed as the headquarters for the distillers Joseph Seagram's and Sons, thanks to the foresight of Phyllis Lambert, the daughter of Samuel Bronfman, Seagram's CEO. |
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http://en.wikipedia.org/wiki/Seagram_Building
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| | Oakland Rapper Seagram Is Killed |
 | | Apparently Seagram was in an area known as the Twamps. |  | | As a street OG, Seagram was well liked and well respected. |  | | As an artist Seagram broke the mold attached to 'gangsta/ street rappers'. |
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http://www.daveyd.com/seagdies.html
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| | The Midtown Book - The Seagram Building |
 | | Interestingly, Lever House is immediately surrounded by more derivative buildings, at least in terms of glass tint, than the Seagram Building, although that is proof of very little in the argument/contest/contrast between the two great buildings. |  | | With more than 800,000 square feet of office space, the Seagram Building, which originally was going to be called Seagram House, is not petite. |  | | By 1988, many city preservationists felt that not only should the Seagram's exterior be designated, but also the interior of the Four Seasons Restaurant. |
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http://www.thecityreview.com/park375.html
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| | Pernod Ricard Rises on Seagram's Sale |
 | | Seagram's sold some 640,000 boxes in fiscal-year 2004. |  | | Liquor group Pernod Ricard was up €3.20 to €133.00 after the company sold its Seagram's vodka brand to U.S. firm Young's Holdings in order to concentrate on its other brand Stolichnaya. |  | | Mobile phone services provider Vodafone was up £0.02 to £1.44 after Goldman Sachs increased its rating to outperform from in line. |
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http://www.businessweek.com/investor/content/jul2005/pi20050713_7349.htm
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| | TheStreet.com: Update: Seagram Stumbles After Merger Deal Is Finalized |
 | | Seagram is expected to shed many of its liquor assets, as the new company focuses on becoming a global media company. |  | | Vivendi will also acquire the 51% of the French pay television company Canal Plus that it doesn't already own for stock valued at $12 billion. |  | | Still, he said, "I am surprised there is as big a gap" between the trading price of Seagram and its value in Vivendi shares. |
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http://www.smartportfolio.com/brknews/media/967796.html
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| | Seagram buys PolyGram - May 21, 1998 |
 | | Seagram bought Tropicana in 1988 for $1.2 billion. |  | | Seagram estimates the sale of Tropicana will bring it some $3.5 billion to $4 billion, making the sale one of the largest U.S. initial public offerings. |  | | Seagram, Philips Polygram sale may be near - May 18, 1998 |
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http://money.cnn.com/1998/05/21/deals/tropicana
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| | Seagram Building |
 | | This steel skeleton framed skyscraper, headquarters of the Seagram Liquor Company, established the basic form of the corporate tower for years to come. |  | | Designed by a famous European architect who immigrated to the United States at the beginning of World War II, this building epitomizes the importation of modernist ideals from Europe to the United States. |  | | Following these premises, the Seagram Building is meant to confirm Mies' assertion that when modern industrialized building technology is truthfully expressed, architecture becomes transcendent. |
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http://www.nyu.edu/classes/finearts/nyc/park/seagram.html
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| | TheStreet.com: Seagram's Latest Moves Tough to Swallow |
 | | The spate of news, along with Wall Street's generally brighter outlook for media and entertainment companies, has Seagram stock up by more than one-third this year, adding almost $4 billion to the company's market cap. |  | | has shuffled the assets of Seagram (VO:NYSE - news), the Canadian beverage powerhouse his family controls, like a bartender mixing a tricky cocktail. |  | | But even if Seagram does buy Polygram, the company's woes won't be over. |
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http://www.thestreet.com/stocks/topstories/15091.html
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| | Seagram’s |
 | | Seagram’s VO The whiskies that comprise VO are made from special pedigree grains and the purest of Canadian waters. |  | | Seagram’s VO Seagram’s VO The whiskies that comprise VO are made from special pedigree grains and the purest of Canadian waters |  | | Joseph E. Seagram created VO in 1911 to celebrate the wedding of his son Thomas |
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http://www.diageobrands.com/brand_pages/seagramsvo.htm
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